Populuxe - Joel Poole


    “Populuxe” is a combination of the words “popular” and “luxury” which perfectly describes the ultra-trendy, refurbished vintage pieces created by owner Joel Poole.

    It all began with Joel hunting down the perfect sideboard for his and Mrs P’s own home, only to find them to be completely unattainable, resulting in the lucky find of an E Gomme G Plan Tola sideboard being given away that needed some serious attention.

    After a lot of sanding, a lick of paint, new legs and new handles a passion was sparked and an idea was born.

    Several years later Populuxe has gone from hallway to garage to a 2000sq ft studio in South Cheshire that they call home today, his aim to create “high-end not high street furniture” has seen his work appear in several exhibitions, television programmes including Channel 4’s The Big Breakfast, and Joel has become a regular on several BBC television programmes including Money for Nothing and Maker to Market.